Close-up of the analog poster showing data visualisation

Within my studies, I explored alternative organizational structures by investigating cooperatives and their unique growth processes. The project resulted in a data-inspired visual narrative that contrasts cooperative and traditional hierarchical models while reflecting on their broader impact on work culture and societal thinking.

Specifications

Scope
Research, Analysis, Concept, Design
Execution
Solo
Context
Studies
  • FH Potsdam
Type
Fictional
Date
Oct / 2024

How can we visualize an economy built on solidarity, sustainability, and survival—instead of exploitation, extraction, and extinction?

Given multiple interconnected crises, there is an urgent need to devise new kinds of structures that let us weave resilient relations with each other and the world we live in. Data visualisation is typically used to represent what is, but rarely how things could and maybe should be.

This project takes on the challenge to visualise organisational structures that hardly exist yet, but are foreshadowed in the experimental configurations of cooperatives, projects, and initiatives. To seek inspiration we visit organisations that are committed to social-ecological transformation and operate on principles of social and environmental justice. These organisations share their experiences and offer opportunities to see innovative ways of working together, making decisions, and cultivating cooperation in critical times.

Chart visualising research results in a circle diagram.

A nomadic course encouraged reflection about work and the economy.

Each session was defined by a key topic accompanied by a key reading and a range of visual materials.

  • WIGWAM eG - Kommunikationsagentur

  • INFOTEXT - Agentur für Content & Grafikdesign

  • SMartDe eG - Genossenschaft für Selbständige

  • Regionalwert AG Berlin Brandenburg

  • Backstube Vollkornbäckerei

  • gruppe F Berlin - Freiraum für alle GmbH

  • Regenbogenfabrik e.V. - Kinder-, Kultur- und Nachbarschaftszentrum

  • SuperCoop Berlin - This is not a SuperMarket

  • Madia Potsdam - Gemeinschaft, Café und Familienwohnzimmer

„We‘re tired of trees. We should stop believing in trees, roots and radicals. They‘ve made us suffer too much. All of arborescent culture is founded on them, from biology to linguistics.“

– Deleuze und Guattari, A Thousand Plateaus

Screen showing onboarding for interactive data visualisation application.

The extension of alternative working structures and its influence on our way of thinking

In a work environment majorily defined by traditional companies organised in hierarchical ways cooperatives emerge as alternative working structure. Due to their individual characteristics their growth process is as unique as every organisation that follows these structures. The evolving of these new forms of work not only affects our current working environment, but also shapes our way of thinking on different levels with collective values and principles such as responsibility and autonomy, ownership, equity as well as democracy.

Interactive solution

As main result I decided to create an interactive data visualisation allowing a playful approach to the topic of coops.

Onboarding screen showing interaction by swiping.
Onboarding explaining interactive points to unveil further information.
Screen showing interaction explaining the hierarchical structure of traditional companies in the interactive prototype.
Screen showing interaction explaining the mutual influence of  traditional and coop companies in the interactive prototype.

Large format poster as analogue result

Additionally to the digital version, a huge poster in the size of 49cm x 180cm to convey the insights gained during the course, was designed.

Woman standing in front of analogue poster.
Close-up of the analog poster showing data visualisation
Full analogue poster.